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An electronic cigarette is an electronic device that imitates smoking a traditional cigarette. When you activate an electronic cigarette, the coil vaporises the e-juice and converts it into a smoke-like vapour that a user inhales. The act of using an electronic cigarette is referred to as vaping/vape/vapour to differentiate it from traditional tobacco cigarettes.

How does an electronic cigarette work?

An electronic cigarette generally consists of three main components: a tank/mouthpiece, atomiser (heating element), and battery. The tank acts as an e-liquid reservoir and also serves as a mouthpiece on one end. When a user presses the button on the battery and inhales through the mouthpiece, the atomiser is activated which heats up the e-liquid inside the tank and converts it into a smoke-like vapour that a user inhales.

A Safer Alternative

Electronic cigarettes, unlike traditional cigarettes, don’t contain any tobacco. Traditional tobacco cigarettes contain over 4000 chemicals and carcinogens. With electronic cigarettes, you will still experience the same oral sensation and the action of smoking a traditional cigarette.
There is no fire since electronic cigarettes don’t combust! There is no ash and no cigarette butts! No more ugly tar residue stuck on your decor! Your household will love you for it!

The vapour that’s emitted from an electronic cigarette is just like water vapour you see coming from a boiling kettle. The vapour dissipates within seconds!
Traditional tobacco cigarettes are often the culprit of fires that have endangered lives and destroyed numerous properties. They also pollute the environment. An electronic cigarette eliminates any risk of fires and is kind to the environment.


Electronic cigarettes do not emit that disgusting smoke smell that lingers around on your hair, clothes, furniture and walls. You may smell a pleasant mango or watermelon scent, but the vapour doesn’t linger around, although you may wish it did!

You can use your electronic cigarette almost anywhere since there is no smoke produced. This may include eateries, pubs, clubs and your workplace. No need to go outside your office and stand in the freezing cold or the blazing heat for a smoke break (although please check with your employer first).
Electronic cigarettes don’t stain your teeth and they won’t leave you with disgusting smoker’s breath.


The initial outlay of an electronic cigarette may seem a little pricey at first BUT you will be saving wads of money long-term. You only have to buy e-juice and replacement coils to keep you going. The ability to re-use and refill electronic cigarettes with e-liquids will help you amass significant savings. Usually, the cost of electronic cigarettes is up to 90% less than tobacco cigarettes. We have saved THOUSANDS over the last 18 months!


In society, more people are growing health conscious. Smoking bans are escalating and smokers are forced to step out of a building and stand in an isolated area to have a smoke. There are also many instances when friends or people around a smoker complain about second-hand smoke and would appreciate it if one would not light up. With electronic cigarettes, you can enjoy the company of others without having to worry about offending them with second-hand smoke.

If you require more information or have some questions before taking the plunge, feel free to contact us and we will be only too glad to guide you.